Smart Turf’s Competitive Advantage: Helping Contractors Win More Bids Without Price Wars
When you’re a turf contractor, you’ve seen it a hundred times. Everyone shows up at a potential customer’s door with a ring of samples. The homeowner or business owner flips through them, asks about price, and suddenly the only way to win the job is by cutting your margin.
Helping Contractors Win More Bids Without Price Wars
That’s where Smart Turf with Microban® antimicrobial protection changes the playing field. Instead of competing on price, contractors can differentiate with a clear, premium advantage that speaks directly to what customers care about most: cleanliness, durability, and long-term value.
In this post, we’ll break down five powerful selling points that make Smart Turf the smarter choice for both contractors and their clients.
1. Cleaner Turf: Protection Against Odors, Mold & Mildew
Customers don’t just want turf that looks good on day one—they want turf that stays cleaner and fresher for years.
Smart Turf is the only brand offering Microban® antimicrobial protection built directly into the turf fibers. This technology helps inhibit the growth of bacteria, mold, and mildew that cause turf to look dirty, smell unpleasant, or wear down over time.
For contractors, this is a strong point of differentiation:
- Families appreciate turf that stays fresher and cleaner.
- Pet owners love that odors are minimized.
- Schools and playgrounds can maintain cleaner play areas with less upkeep.
Plus, it’s not just marketing hype—Microban is trusted worldwide, used by over 300 brands and in thousands of products across industries from healthcare to consumer goods.
2. Long-Term Value: Turf That Stays Fresher, Longer
Most artificial turf looks great on installation day. The real test comes after months or years of heavy use. That’s when customer frustrations appear:
- “My turf smells like pet urine.”
- “The grass looks dingy and discolored.”
- “We’re having to clean it constantly.”
With Smart Turf, contractors limit these issues. Microban® helps turf stay cleaner and smell better over time.
This translates into:
- Fewer callbacks from unhappy customers.
- Less time and money spent on warranty issues.
- Better word-of-mouth and online reviews from satisfied clients.
In short, Smart Turf protects not just the homeowner’s investment—but also the contractor’s reputation.
3. True Differentiation: A Feature Competitors Can’t Match
Here’s the reality: no other artificial turf brand offers Microban built-in antimicrobial protection, period.
That means every other contractor is showing the same samples and pitching the same general benefits. Price quickly becomes the only differentiator.
Smart Turf contractors break that cycle. By offering a premium turf solution with Microban®, you immediately separate yourself from the competition. Customers instantly see a clear reason to choose you—even if your bid isn’t the lowest.
Differentiation like this is priceless. It takes you out of the price war and positions you as the premium choice.
4. Easier to Sell Premium Jobs: “Cleaner Turf” Sells Itself
When you’re bidding on residential backyards, playgrounds, schools, or pet facilities, you need a strong hook. Price alone won’t win the trust of decision-makers.
With Smart Turf, you can confidently say:
- “This turf stays cleaner and fresher over time.”
- “It resists odors and bacteria that other turf products without Microban® don’t.”
- “You’ll spend less time worrying about upkeep.”
These clear, tangible benefits make it easier to sell premium jobs —without endless back-and-forth on cost.
5. Longevity: Extending the Life of the Turf
Artificial turf is an investment, and customers expect it to last. But bacteria, mold, and mildew can break down fibers over time, leading to premature wear and replacement costs.
With Smart Turf’s built-in Microban® protection, the growth of these damaging microorganisms is inhibited. This means the turf fibers maintain their integrity longer, resisting the gradual breakdown that shortens the lifespan of competing products.
For customers, this translates to:
- Turf that maintains its quality and appearance for more years.
- A longer return on investment and fewer replacement costs.
- Greater confidence that their purchase will stand the test of time.
For contractors, it’s just as important: longer-lasting turf means fewer warranty claims and happier clients—and a reputation for delivering products that outperform the competition.
The Bottom Line: Contractors Win with Smart Turf
At the end of the day, Smart Turf isn’t just turf—it’s a competitive advantage.
By offering Smart Turf with Microban®, contractors can:
- Win more bids by offering a product competitors can’t match.
- Avoid price wars by focusing on cleanliness, durability, and longevity.
- Reduce callbacks and protect their reputation with turf that stays fresher, longer.
- Sell premium jobs with confidence and clear talking points.
- Deliver real customer satisfaction with turf that lasts.
For contractors, it’s the difference between competing on price—or standing out with a premium product that speaks for itself.
Why Smart Turf Is the Smarter Choice
Artificial turf is a crowded market, but Smart Turf sets itself apart. With exclusive Microban® antimicrobial protection—trusted by over 300 global brands and built into thousands of products—Smart Turf offers benefits that extend far beyond looks.
It delivers cleaner, longer-lasting turf with greater durability, giving both contractors and clients a better experience from day one.
👉 Stand out. Sell smarter. Win more jobs. Choose Smart Turf.
Frequently Asked Questions
What makes Smart Turf different from other turf brands?
Smart Turf is the only turf with built-in Microban® antimicrobial protection, helping inhibit the growth of bacteria, mold, and mildew. This means turf stays cleaner, fresher, and lasts longer compared to competitors.
Does Smart Turf really last longer?
Yes. By preventing bacteria, mold, and mildew from breaking down turf fibers, Microban® extends the usable life of Smart Turf, giving customers more years of performance and value.
Is Microban® safe for families and pets?
Yes. Microban® technology is built into thousands of everyday products and trusted by over 300 brands worldwide. It provides lasting protection against microbial growth without affecting safety.
Will Smart Turf help reduce odors?
Absolutely. Microban® helps control the growth of odor-causing bacteria, meaning turf stays fresher and smells better over time—especially important for pet owners.
How does Smart Turf help contractors win more bids?
Instead of competing on price, contractors can highlight Smart Turf’s unique cleaner, longer-lasting benefits. This clear differentiation makes it easier to sell premium jobs and stand out from competitors.
Where is Microban® used outside of turf?
Microban® technology is used in over 1,000 products across industries—including consumer goods, building materials, appliances, and healthcare products—proving its credibility and wide adoption.
How is Microban® regulated?
Microban® antimicrobial additives are regulated by the U.S. Environmental Protection Agency (EPA). This ensures the technology meets strict safety and efficacy standards before being used in consumer and commercial products like Smart Turf.