Catalina Home Celebrates 50 Years of Innovation
In 2025, Catalina Home proudly celebrates 50 years of excellence in manufacturing broadloom rolled goods. As part of Catalina Home, founded in 1975, Smart Turf has evolved into a leading innovator in the industry, bringing premium artificial turf solutions to contractors, landscapers, and homeowners across the United States. This milestone marks half a century of proudly tufting beautiful broadloom.
A Legacy of Manufacturing Excellence
Smart Turf’s journey began in California under the umbrella of Catalina Home, a company committed to high-quality flooring solutions. As the artificial grass industry grew, Smart Turf expanded its capabilities, eventually moving its manufacturing operations to Georgia—the carpet capital of the world—where we continue to produce some of the highest-quality turf available today.
This strategic move allowed Smart Turf to leverage Georgia’s deep-rooted expertise in textile manufacturing, benefiting from advanced equipment, skilled labor, and an ecosystem designed for large-scale production. Today, Smart Turf operates multiple locations across the country to serve both B2B contractors and homeowners with fast and reliable service. Find a Smart Turf location near you.
Innovating the Artificial Turf Industry
Over the years, Smart Turf has been at the forefront of artificial grass innovation. From early synthetic turf applications to today’s advanced Microban© antimicrobial technology, and ultra-realistic designs, Smart Turf has continuously pushed the boundaries of what’s possible in landscaping and athletic surfaces.
One of the company’s most notable advancements has been the integration of Microban® antimicrobial technology into its turf products. This proprietary feature helps prevent the growth of bacteria, mold, and mildew, setting Smart Turf apart from competitors and making it an ideal choice for families, pet owners, and commercial spaces.
As one of the few fully vertical manufacturers in the artificial turf industry, Smart Turf takes immense pride in controlling every aspect of the production process—from raw material selection to final product design. This end-to-end control ensures that every roll of Smart Turf meets the highest safety and quality standards, making it
one of the safest and most durable artificial grass products on the market. By manufacturing in-house, Smart Turf guarantees superior craftsmanship, consistency, and reliability, giving customers peace of mind that they are investing in the best turf available today.
Commitment to Sustainability
As a pioneer in the artificial grass industry, Smart Turf recognizes the importance of sustainability. By reducing water usage, eliminating the need for harmful pesticides, and offering recyclable turf solutions, Smart Turf products contribute to a greener future. The company’s continued investment in eco-friendly manufacturing processes ensures that it remains a leader in sustainable landscaping solutions for years to come.
Serving Contractors and Homeowners Nationwide
Smart Turf’s success is driven by its commitment to customer satisfaction. Whether working with professional landscapers, contractors, architects, or DIY
homeowners, the company provides premium products backed by expert guidance and amazing customer service. With distribution centers strategically located across the country, Smart Turf guarantees efficient delivery and support wherever customers need it most.
“Reaching 50 years in business is a testament to our unwavering commitment to quality and innovation,” says Duane Jensen, President of Smart Turf. “We take immense pride in what we’ve built, and it wouldn’t have been possible without the dedication and hard work of our employees. Their passion and expertise drive our success, and we look forward to continuing to serve our customers with the best artificial grass solutions available.”
Looking Ahead: The Next 50 Years
As we celebrate this remarkable milestone, the company remains focused on the future. Continued advancements in turf technology, sustainability initiatives, and expanded service offerings will keep us at the forefront of the industry for decades to come.
From our humble beginnings in California to our state-of-the-art manufacturing in Georgia, our journey has been one of growth, innovation, and unwavering dedication to excellence. Here’s to 50 years —and many more to come!